Client: Valley House
Branding

A new brand for Valley House

Valley House got in touch with Morse-Brown Design after seeing a number of our designs in print, including the work we have done for the Methodist Church. A new Communications Chief had been appointed, and they needed to modernise both their brand and their website.

Beginning with face-to-face meetings (we always like to see our clients if at all possible - there is so much more information that can be conveyed in a meeting than you can derive from a document), we then researched the organisation to work out a succinct phrase that would accurately describe both their vision and mission. And this is what we came up with:

Valley House Vision: Helping people deal confidently with the challenges life brings.

Valley House Mission: Supporting people to face their challenges, take control of their lives, and create a future of hope and potential for themselves.

From this, we came up with a number of keywords, around which to base our branding design work. The overarching keyword was empowering, or opening doors of opportunity. Others we came u with were: independence, control over their own lives, confidence and enabling. It's only when we have a range of keywords that accurately describe the organisation we're working with that we can start work on actual brand designs.

Having initially presented 10 designs (we always do a minimum of 3) to the client, the chosen design was selected and tweaked. In our design presentation document, we described it as 'A bold and contemporary logo with a clear, strong footprint, using a simple upwards-pointing arrow icon to represent progression,
moving forward and improving the quality of life of the people with whom you work. It also echoes the shape of a roof of a house - this positive symbolism can mean both an organisation with many services brought together under one roof, but also a place that provides the security and sanctuary of a home. The simplicity of the logo also lends itself to the potential of different usages. The logo could be created to include a set of arrows to represent the four areas in which you’ve grouped your services. The identity could also include a set of sub-brands for each service using a complementary palette of colours.'

As you can see from the images above, we went on to create a set of sub-brands for each service.

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